For Unibet (online gaming provider), a World Cup is an excellent time to launch a major campaign. A great challenge for us, in which we obviously wanted to score! Our team took on the digital translation of the concept.
Unibet is an international gaming provider operating within the gambling and betting industry.
Unibet is part of the Kindred Group, a major player in the field of online gambling.
Unibet focuses mainly on two disciplines - sports betting and casino games.
How do we work out a digital campaign?
In a nutshell:
1-0 for Positive
Unibet promised a prize of 5 million euros to be divided among all active players if the Netherlands won the World Cup. The idea/concept was conceived by Unibet and the direct elaboration by DDB Amsterdam.
The creative team of Positive developed the digital translation with interactive expressions in which the protagonists of the campaign interacted with each other. This piqued the visitor's interest in a playful way.
This was the third time that DDB, Positive and M2 Media worked together.
Social (paid vs. Organic)
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Project manager Levi about World Cup campaign
As Unibet's final manager and contact person on our client side, Levi talks about the start-up and challenges of the project. How it came about and of course the end result. Read all the in's and out's in our blog.