Candid, the international Marketing and Communications Platform, today announces the international rollout of UK-based Positive as its global digital agency brand. 

Positive, whose clients include Gordon Ramsay Group, Aegon, Northern Trains, and DHL, is one of three UK agencies to be acquired by the Dutch platform in the last six months. The January 2022 deal followed Windsor-based consultancy Brand Potential at the end of 2021 and creative agency Creature in May 2022.

Founded in 1994, Positive is an integrated digital marketing agency based in West London, employing more than 50 digital and technology experts. Positive's approach is based on 'The Power of Collective Thinking', bringing together digital strategists, solution architects, creative thinkers, technologists, UX designers, analysts and performance marketers with the aim of delivering digital solutions that improve its clients' sales performance.

Positive's UK footprint will extend into Candid’s new London HQ at Macklin Street, Covent Garden, where Candid’s UK-based creative, media and digital capabilities will share resources to collaborate and innovate.

Julian Reiter will become Worldwide CEO of Positive alongside his current role as CEO of Positive London. Daily Dialogues founders Sjef kerkhofs and Robbert Gangadin will become Managing Director and Operations Director of the newly-formed Positive NL.