Revolution of AI: How Artificial Intelligence is Transforming Copy, Design, Development and Advertising 

  • Sjef Kerkhofs - Managing Director
  • 12 september, 2023

The rise of Artificial Intelligence (AI) has drastically changed the marketing industry. This review examines the impact of AI on four key sub-areas of marketing: copy, design, development and advertising. What do we still need a copywriter, designer, developer and advertiser for if AI were to take over these roles? Will AI take over these tasks or is humanity still a part that AI lacks? In this short summary of 4 articles, we take a look at the impact of AI on our work. 


  • The impact of AI on copy

The rise of AI in the marketing industry is having a clear impact. The growing number of AI tools is changing the way written content is created. The article examines the role of AI and other tools for marketing purposes. The article analyses the applications of AI in various forms of written content. AI offers more than just time savings, depending on what data it is fed with. How can we take advantage of all these possibilities of AI?  

AI can already do a lot, but it still raises questions for some. Like what about the possible loss of human creativity, uniformity in copy, duplication of content and the impact on search engine rankings. In the article, Sjef Kerkhofs emphasises that these concerns can be addressed with the right leadership and input. The most successful companies and agencies will be able to find the perfect balance between craft and technology.   

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  • The impact of AI on design

In exploring the impact of AI on marketing, we also dive into the world of design. Design is a broad term, but this article focuses on digital designs that enhance your online presence. This includes visuals and images for websites, social media, digital newsletters, apps, digital ad campaigns, UX design, sketches and wireframes. As a designer, how can you start using this role of AI to your advantage?   

AI is also starting to play a role in the world of design, with different types of tools supporting the design process in different ways. What these tools can already do for designers today is exciting. They make many tasks easier by providing help in different areas. Of course, there are also challenges in the process of design, such as stereotypes or discrimination. Examples are shown visually in the article. Maintaining creativity is also a challenge. Nevertheless, it is clear that AI is playing a major role in the world of design and that this technology will only develop further in the future. There may be opportunities in this for designers.    

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  • The impact of AI on development

AI is playing an increasing role in the world of web development as well. This technology has the potential to significantly speed up and improve development projects. AI-based programming languages, such as ChatGPT and Github Copilot, can generate code efficiently and error-free. These developments lead not only to cost savings, but also to increased quality and shorter development time. Moreover, the use of AI in software development has led to faster and better algorithms, improving the performance of various apps. This makes web development more accessible and enables beginning programmers to build complex apps without much expertise.   

The impact of AI on businesses and enterprise software is significant, with opportunities for automation, efficiency improvements, advanced data analytics and improved security. The role of IT-professionals is also changing: they can respond to growing AI applications and ensure ethical and legal compliance. The article goes into detail about the impact on developers and IT-professionals, discussing specific details. While AI offers many opportunities for web development, human expertise, especially in the field of User Experience, remains key to complement and optimise the technology.   

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  • The impact of AI on advertising

Digital advertising specialists are experiencing a changing role, with AI focusing on optimising day-to-day and repetitive tasks. This includes automated campaign reporting and bid management. The article describes that AI tools, such as those offered by large companies like Meta, Google, and LinkedIn are becoming increasingly sophisticated. They also offer advertisers new opportunities. The article discusses the different tasks you can optimise with AI, these are tasks from media planning to reporting. These tools can be divided into three categories: programmatic advertising, generative AI and reporting tools.   

Meta's AI Sandbox allows advertisers to test different features, including Generative AI. Different stories can be tested, as well as generate backgrounds and images. The article presents a visual example of a generated text, image and background. Advertising also raises the question of whether human expertise in creativity, insight and intuitiveness is not of equal importance. It is possible, however, that in the coming years, a seamless interaction between automation and human qualities will emerge, with human influence perhaps always retaining a central position.   

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