De Social Update Recap April

Twitter has really messed up this time and is being removed from yet another major B2B platform. And this time it's one of the biggest companies in the tech industry; Microsoft. We also notice that ChatGPT is playing an increasing role in the media world. You can read all about it in this Social Recap.


More and more companies are advertising on TikTok. Since 2021, this number has increased by as much as 60%. The app also wants to really get into in-stream shopping, following the success of its shopping initiatives in China, which have become the main source of revenue for the local version of the app. And although Western audiences are not yet warming to TikTok shopping, the platform is not giving up yet and is launching a new push with a range of sellers to encourage in-stream shopping in the app.

TikTok plans to introduce profile pictures generated by AI. As a user, you would then be able to choose from 5 styles. The AI will then generate about 30 photos that you can download and use as your profile picture.


As predicted, Twitter-Blue is not running very fast. Only 116,000 new subscribers joined in March. In February, there were less than 300,000 Twitter Blue subscribers, which is less than 1 percent of Twitter's monthly users.

Twitter added a new feature to Twitter Blue this week. This reduces the amount of ads Twitter Blue subscribers see. This just doesn't go as far as Twitter had previously promised. In fact, Elon Musk had promised in November that Twitter Blue subscribers would eventually stop seeing half of the ads in the app. Many people have questioned whether this is feasible, since Twitter makes almost more money from ads than from Twitter Blue payments. So it remains to be seen if this initiative will be successful for the company.

According to a report by Insider, Elon Musk recently purchased 10,000 GPUs, an investment for a new AI project at Twitter. It is unclear exactly what the AI project entails. Insider's sources did say that Twitter plans to use its data to train a large language model and speculated that it could be for updating Twitter's search or ad serving tools.

Twitter has also made the choice to bring back the old "Super Follows" feature, namely the Creator-Subscription, but this time with fewer entry requirements. Like Super Follows, the program will allow Twitter users to charge subscribers for exclusive tweets, Spaces only for subscribers, special badges on their tweets to reflect their affiliation and a Subscriber-only tweets tab on creators' profiles.


Twitter is being removed from yet another major B2B platform. And this time it's one of the biggest companies in the tech industry. "As of April 25, 2023, Multi-platform Smart Campaigns will no longer support Twitter," Microsoft said. A similar email has gone out to users of Microsoft Advertising stating that "Digital Marketing Center (DMC) will no longer support Twitter as of April 25, 2023."



The influencer industry has become one of the fastest growing sectors in recent years, with influencers using their platforms to promote products, services and ideas to their followers. However, influencers are also criticized for issues such as fake followers, lack of transparency and burnouts.  With the rise of AI, ChatGPT is poised to transform the influencer space in the next 12 months and beyond. For example, the Chatbot can quickly figure out if influencers have "loyal" followers, or perhaps bought followers. 

The travel industry has also been introduced to artificial intelligence. Expedia has announced that it is launching a new travel planning experience using OpenAI's ChatGPT. This feature will be the first available in Expedia's iOS app and is part of a growing trend of AI-driven technologies for travel and travel planning. 

Apparel brands are also realizing the impact of AI. Zalando is coming out with a beta version of an AI-powered fashion assistant. This will allow Zalando to use generative AI to improve customer experience and perception on the website.



You may remember that we introduced Bard in the March Social Recap. Bard is making a lot of progress, as he will soon start creating ad campaigns.



Nike has created a special online platform for sneaker fans interested in NFTs: It works like a digital shoe closet where today more than 100,000 "keys" are randomly distributed to user accounts, giving access to NFT Nikes. In recent months, more than 300,000 sneaker fans have signed up for a chance to win a digital shoe box. There are two options: the Classic Remix box and the New Wave box, each costs $19.82 and includes the digital version of the iconic Air Force 1 sneakers.



Creator Mode was launched in 2022. This feature allows you to customize your profile. For example, you can add a follow button instead of connect. You also get access to creator analytics. In here you can not only see how your account itself is doing, but you also get detailed insights about your posted content.

LinkedIn is also going to work with a verification symbol on profiles just like Twitter. The only difference is, on LinkedIn it's free. The business social media platform announced this week that it will now allow users to show on their profiles that their identity has been verified and that they have demonstrated that they work or have worked at the employers listed on their profiles.



Whatsapp is coming out with a new feature called "Companion Mode. This will actually allow you to chat with two phones on 1 whatsapp number. WhatsApp is rolling out Companion Mode initially for beta users.


Facebook continues to look for ways to get more people to post to Stories, this time through a new, automated process for generating Stories that uses image recognition AI to create new Stories from your shared content.

This was April's social update. Hope you enjoyed all the trivia, upgrades and facts in the media world. Would you like to be updated weekly? Then email This email address is being protected from spambots. You need JavaScript enabled to view it. to sign up for it.


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