The Strategy Behind
Our strategy was rooted in creating organic content. We emphasized the importance of staying in tune with the latest TikTok trends, opportunities, and developments. To stay ahead, we developed an "always-on" strategy, constantly monitoring trends and scheduling multiple recording days per month to ensure we could respond quickly to current developments.
The Disney Collaboration: A Game-Changer
The pivotal moment in our campaign was the collaboration between Shell and Disney. We organized an engaging giveaway of four tickets to Disneyland Paris, which collected significant attention. Four distinct videos were produced, each offering a unique perspective to promote the giveaway. The production days were full of high energy and creativity, incorporating elements such as drone footage and innovative filming techniques to enhance excitement and engagement.