Have you noticed Shell on your TikTok feed recently? If you're looking to make waves and connect directly with your audience, TikTok is the place to be. Shell came to us for help with this, and it was surely a wild ride! Here’s an inside look at how we made it happen. Working closely with the Shell Mobility team, we created a TikTok account, on which we provide entertaining, engaging and informative content focused on and around the gas station. We based our strategy on creating organic content.

The Strategy Behind 

Our strategy was rooted in creating organic content. We emphasized the importance of staying in tune with the latest TikTok trends, opportunities, and developments. To stay ahead, we developed an "always-on" strategy, constantly monitoring trends and scheduling multiple recording days per month to ensure we could respond quickly to current developments.

The Disney Collaboration: A Game-Changer

The pivotal moment in our campaign was the collaboration between Shell and Disney. We organized an engaging giveaway of four tickets to Disneyland Paris, which collected significant attention. Four distinct videos were produced, each offering a unique perspective to promote the giveaway. The production days were full of high energy and creativity, incorporating elements such as drone footage and innovative filming techniques to enhance excitement and engagement.