Performing in front of a half-full auditorium - nobody wants that. If we create powerful content together, then of course we also want to make maximum impact with that content. That is why we also like to support our team in the area of advertising. Social media advertising, display, search, and all channels can be used by our specialists.
What good are social media posts and campaigns without reach? Nothing. That is why we always like to promote the content we create with social media ads. Our specialists are used to working with the ad managers of Facebook, Instagram, Linkedin, Twitter, YouTube, TikTok, Snap, and many other channels. Through online dashboards, we report real-time on the results, and our specialists are always ready for pragmatic advice.
Besides the social media giants, there is of course another player that we cannot ignore. Google. We also like to use Google to further support the power of our content. For example, through display ads to generate traffic to your website. Or by using online videos via YouTube, to create awareness. And, of course, through the use of search engine marketing, also known as Search Engine Advertising (SEA).
The wildest stories go around about influencer marketing. Both in a positive and a negative sense. We see working with influencers (also known as creators) as a unique opportunity to further expand the reach of your brand and content. In a credible way. We do not see influencer marketing purely as a PR tool, but really as a media channel. We prefer to work directly with the influencers themselves, via marketplaces and our own selection. Tech giants such as Google, TikTok, Facebook, and Instagram invest millions, if not billions, in binding creators and influencers. Unique content is worth money, it's that simple. That is why we often use the power of creators/influencers in our content distribution strategies.